The Power of Titles in Marketing
"A good title is a work of a genius! " - E. Haldeman-Julius E. Haldeman-Julius single-handedly sold over 100, 000, 000 (One Hundred Million) Books by only describing each book by its "Title Only." Haldeman-Julius used to sell little blue books at $.05 each back in the late 1800's and early 1900's. If a particular book didn't hit its quota of 10, 000 sold a year, for a couple consecutive years, it would go to what he called the hospital. That is where he would analyze the book to see if he could improve the title to increase the sales and revive the book. He did this with several books, even classics, and often increased sales drastically. Here are a few examples: "The Fleece Of Gold" in 1925 only sold 6000 copies but in 1926 with the new title of "The Quest for a Blond Mistress" sold a whopping 50, 000. ...
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