The Power of A Publicity Stunt in a Marketing Plan
Phineas Taylor Barnum (July 5, 1810 - April 7, 1891), American showman who is best remembered for his entertaining hoaxes and for founding the circus that eventually became Ringling Brothers and Barnum and Bailey Circus. P.T. Barnum was a master of marketing and a genius of free publicity. I recently read his book, "The Art of Money Getting or Golden Rules for Making Money." It truly amazed me what common sense this man had for being over 100 years ago. And what a great entrepreneur he was... He fell on his face several times and was able to pick himself up and get back into the game. His life and his writings are very inspirational. His great successes came from his constant promoting, advertising and publicity stunts. ...
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